Classic Blunder

By Bill Greene | Apr 6, 2020 | 0 Comments

Classic Blunder from Content Marketing Institute File under: Communication Don’t be remembered like Ignaz Semmelweis. Poor Ignaz fell victim to one of the classic blunders of communication. He told people what they were doing wrong, and his message wasn’t received. While another medical person at the same time was saying the same thing differently and […]

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What Gets Measured, Gets Managed.

By Bill Greene | Apr 3, 2020 | 0 Comments
What gets measured gets managed

What Gets Measured, Gets Managed. from Social Media Examiner Facebook ads (and social media as a whole) can provide a solid return on investment for small businesses that are looking to advertise. You can target them very precisely, and you can set the budget reasonably low. Don’t fall into the trap of not measuring the […]

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Avoid the Money Pit

By Bill Greene | Apr 1, 2020 | 0 Comments
Money Pit

Avoid the Money Pit. from Larry Kim on LinkedIn File under: Advertising The problem with advertising online is that you are afraid of it being a money pit. You aren’t sure that it will be seen by the right people or at the right time in their buying process. Do you have the right audience? […]

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Donut Run!

By Bill Greene | Mar 30, 2020 | 0 Comments

Donut Run! from File under: Feel Good Business Story So David and Goliath walk into a donut shop… It sounds like a joke, but it’s a true story. A great story. A summary wouldn’t do it justice, read it here:

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It’s Like Looking Through your Competitor’s Back Window.

By Bill Greene | Mar 27, 2020 | 0 Comments

It’s Like Looking Through your Competitor’s Back Window. from Have you ever wondered what drives people to your competitor’s website? I have. Moz is an SEO company that has been very well regarded for years, and they just came out with a free tool for domain analysis. According to MOZ: Domain Authority Linking Root […]

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Write to your Mother!

By Bill Greene | Mar 25, 2020 | 0 Comments

Write to your Mother! from Fast Company file under: Customer Service Treat customers like you would treat your mother. So write them a thank you note. This article got me thinking. In this digital world of social media and on-demand everything, analog stands out. Old “fashioned” means that it has been “fashionable” for a long […]

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My new favorite tool

By Bill Greene | Mar 23, 2020 | 0 Comments
Favorite Tool

You know this has happened to you, you see a link to something, and you open it, and the screen looks like the image to the left.  You have tons of ads. The article is only 25% or less of the screen. Then you have to close a pop-up subscription box as well as a […]

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What is your Marketing Recipe?

By Bill Greene | Mar 20, 2020 | 0 Comments

What is your Marketing Recipe? from Copyblogger Some of my favorite recipes came from the packaging of the product. I buy Domino Confectioners Sugar every time I make buttercream frosting because the recipe is right there on the package. It worked for Domino, and it can work for you. What are your prospects explicitly looking […]

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Treatable Small Business Disease.

By Bill Greene | Mar 18, 2020 | 0 Comments

Treatable Small Business Disease. from file under: Self Improvement Small business involves a lot of DIY work. You spend a lot of early mornings and late nights trying to get your idea or project off the ground or to grow more. Don’t fall victim to what some experts call a treatable disease. I’m no […]

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Improve your Advertising Aim

By Bill Greene | Mar 16, 2020 | 0 Comments

Improve your Advertising Aim. from Social Media Examiner file under: Advertising Small business people often have very tight budgets, and advertising can put a real dent into any budget. At the same time, advertising is a quick way to get your message out to the right people. That’s one of the reasons I love Facebook […]

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