Website “Pepsi-Challenge”

By Bill Greene | Oct 3, 2018 | 0 Comments

If you’ve read my blog before, you have heard me talk about how important it is to be able to express to your potential customers what you do, and why you are better than your competition. (Check out my post on “What’s your superpower?” for a refresher.) I want to share with you an exercise […]

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Don’t give “Our customers come first” just lip-service

By Bill Greene | Sep 10, 2018 | 0 Comments

It’s incredible when you go to hear a speaker or watch a Ted talk and think “That is so right! I have been saying that for ages!” That happened to me last week. I went to Inbound 2018 this year.  It was my fifth one, and while this is not a review of the conference, […]

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What’s your “Super Power”?

By Bill Greene | May 21, 2018 | 0 Comments

I see it all the time. I’ll ask a small (sometimes medium and large as well) businessperson what they do for their customers. The response comes in several different flavors of ambiguous and usually ends up with “Well, we can really do everything…” in said field. In small business marketing, that won’t work. You may […]

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Two lessons from stand-up comedians to help your content writing

By Bill Greene | May 14, 2018 | 0 Comments

Two things I (and my clients) struggle with within the “Content is King” world of marketing is: “Who the heck wants to listen to me anyway?” and “How can I create enough content?  I don’t have enough ideas.” I’m a big fan of stand-up comedy and have met many of them. The need for both quality […]

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Watercolor words?

By Bill Greene | May 14, 2018 | 0 Comments

Paint a picture for your customer is marketing truism.  It is also a universally necessary skill to get your audience, regardless of industry or medium, to change it’s thinking. I have seen this video before but have never shared it until today.  Please, enjoy it, and visit http://purplefeather.co.uk/ to find out more about the company that created it. […]

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To improve sales, you need to define the process first

By Bill Greene | May 14, 2018 | 0 Comments

Hubspot had a great infographic on their blog.  I liked it’s uncomplicated view of the sales process and wanted to share it here with you. You may add, or subtract from this list, but this is almost the same exact process that I have used for 30 years.  The reason I share it is that […]

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Content Marketing 1895 Style

By Bill Greene | Jan 20, 2017 | 0 Comments

Yes you read that right…1895. 120 years ago John Deere launched a publication called The Furrow.  According to David G. Jones, the Publications Manager of The Furrow “The precise circumstances under which the idea for The Furrow was hatched are unclear. I can tell you the company was under the direction of John Deere’s son, Charles, […]

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