Life in the Bike Lane
The ‘overlooked underdog’ of pages on your website from HubSpot When was the last time you updated your ‘About Us’ page? If you are like most companies, not recently. Your ‘About Us’ page most likely gets more traffic than other pages and tells your brand story. It’s a widely underutilized tool to let people know […]
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Long live the webinar! from HubSpot I usually join a webinar once a week (even before COVID), and I have found many of them incredibly useful. They can be a fantastic tool for lead generation as well as customer service. HubSpot lays out how exactly to set up your webinar as well as a marketing […]
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Video Sells… period. from smallbizsurvival You already know this, but video sells. It’s not hard, don’t overthink it, give it a shot. Chris Brogan at Small Biz Survival has a real quick post about how and why you should invest some time (not dollars) into video.
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Social Spending from DIY Marketers In the new normal, a lot of customers will be looking to pay without using cash or handing over their debit or credit card. Venmo allows you to take those payments without contact and benefit from social media marketing. That is a big win! DIY Marketers has an excellent post […]
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“Well, Sue, it’s certainly rush hour as we look at the people going to your website” – Traffic Copter Tim from HubSpot File under: Website Traffic You may have to take the Bike Lane to your marketing success, but you want that success to look like rush hour on its way to your website. Depending […]
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I’d like to orda’ a plate of ketchup, to go. from smallbizsurvival File under: Business Development Speaker, author, consultant (all-around nice guy, you get it) Chris Brogan has a quick piece on how you should ‘use your accent:’ “Small town and local purchases have been on the rise since the start of the COVID-19 pandemic…it’s […]
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Agility🏃 = Post COVID 😷 Marketing from Entrepreneur Agility does not mean decreased marketing, but different marketing, as Andrew Reid, Founder, and CEO of Rival Technologies writes in Entrepreneur. “In fact, long-term studies show that the right approach during economic uncertainty is to increase – not decrease – your marketing spend. The last thing you […]
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Advertising is where the (bike tire) rubber meets the road from HubSpot File under Advertising What your marketing says and whom you are saying it to is critical. Once you determine these things, you have to find a way to get that ‘What’ out to your ‘Who.’ Advertising is an all too essential part of that […]
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Penspiration from Richard Branson I’m not suggesting you get ‘tradeshow pens’. I don’t buy them myself. What I’m telling you to do is to think of something different. It doesn’t need to be expensive. It needs to be new. Sir Richard (Richard Branson was knighted by Queen Elizabeth II on March 30th, 2000) brings us […]
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It’s a ‘buy’ market for habits! from Entrepreneur File under Personal Development When the stock market is down like it is these days, you often hear it’s a ‘Buy’ market. That means it’s a great time to buy good stocks at a low price. Think of habits you have tried to build the same way. […]
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