Watercolor words?

By Bill Greene | May 14, 2018 | 0 Comments

Paint a picture for your customer is marketing truism.  It is also a universally necessary skill to get your audience, regardless of industry or medium, to change it’s thinking. I have seen this video before but have never shared it until today.  Please, enjoy it, and visit http://purplefeather.co.uk/ to find out more about the company that created it. […]

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To improve sales, you need to define the process first

By Bill Greene | May 14, 2018 | 0 Comments

Hubspot had a great infographic on their blog.  I liked it’s uncomplicated view of the sales process and wanted to share it here with you. You may add, or subtract from this list, but this is almost the same exact process that I have used for 30 years.  The reason I share it is that […]

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Content Marketing 1895 Style

By Bill Greene | Jan 20, 2017 | 0 Comments

Yes you read that right…1895. 120 years ago John Deere launched a publication called The Furrow.  According to David G. Jones, the Publications Manager of The Furrow “The precise circumstances under which the idea for The Furrow was hatched are unclear. I can tell you the company was under the direction of John Deere’s son, Charles, […]

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