Life in the Bike Lane
How to be #1 from HubSpot file under SEO If you search for anything on marketing, I guarantee that you will find a HubSpot post on the first page. They have been prolific bloggers since they started in 2006. In this post, they pull back the curtain a bit on how they rank so highly.
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Cold calls??? Seriously??? from Duct Tape Marketing file under Sales It has been a long time since I’ve heard any positive comments about cold calling, but this podcast episode had a frank discussion about it that hit home on a couple of points for me. It’s worth a listen. He also has an offer at the end […]
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Advertising on a budget from Duct Tape Marketing file under Advertising I’ve said it before, and I’ll say it again. Facebook is one of the best places for budget-conscious small businesses to advertise. You can learn a ton about your customers and what they want and need. Check out this post from Duct Tape Marketing […]
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A Moveable Feast from Inc.com file under Efficiency I love notebooks. I often picture myself with my Moleskin sitting with Hemingway in “A Movable Feast” in a Parisian cafe. Really, I have a problem. Well, I have many, but this is the one I’m talking about at the moment. The problem I have is that […]
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You need an Eye-gore from DIY Marketers file under Delegation A common small business gripe is that there is never enough time in the day. Outsourcing can give you more time. My whole point of living in the Bike Lane is often a DIY mentality, but there are times that you should avoid the DIY […]
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Zoom, Zoom, Zoom… from DIY Marketers file under Event Marketing If you spend much time behind the table at a trade show, your world has changed, and it does not appear to be changing anytime soon. Zoom meetings have become a common experience for everyone these days. Take this opportunity to pivot into a virtual […]
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The never-ending question. from HubSpot file under Social Media My clients often ask me what time when and how often they should post on social media. There is actually an answer to it. HubSpot has an excellent post with a very in-depth study on the performance of volume and schedule. One of the things that […]
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Rules are made to be broken…sometimes. from Shep Hyken file under Customer Service Companies make all sorts of rules, some good, some bad. They are usually to keep some consistency in their product or service, or they are for safety purposes, and often n order to maximize profits. Empowering your employees to bend or break […]
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Bike Lane Necessities from HubSpot File under: Customer Service I began my professional career as a customer service rep and it was the best foundation I could have asked for. It has helped me every day of my professional career since. I believe that the best people to do business with have a customer service mindset. […]
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Answer your customers’ problems, not their questions from Shep Hyken File under: Customer Service Has a salesperson ever answered your question, but didn’t actually tell you what you wanted to know? You are in good company. Shep Hyken talks here about how to give your customers complete answers, not just answers.
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