Pop-Rocks anyone?

By Bill Greene | Mar 12, 2020 | 0 Comments

Pop-Rocks anyone? from Inc.com File under: Self Improvement I know that I have written job descriptions that have specifically required the ‘Ability to multitask’ in the first few bullet points. After reading this it makes me think I had it all wrong. If doing multiple things at once or switching back and forth from project […]

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It’s like ‘Cruise Control’ for your marketing.

By Bill Greene | Mar 12, 2020 | 0 Comments

It’s like ‘Cruise Control’ for your marketing. from Copyblogger File under: Marketing  Tools Growing your business can be a long ride, and sometimes you need to put it on cruise control. That’s what an autoresponder can help you do. It can put an entire conversation with your audience on autopilot. Sonia Simone at Copyblogger (@soniasimone) explains […]

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Righty or Lefty?

By Bill Greene | Aug 14, 2019 | 0 Comments

“Are you a righty or a lefty?” The woman at the counter at Dunkin’s Donuts looked at me expectantly. I had never been asked that when I went for coffee, and it threw me a little off guard.  “Huh?”  “Are you right-handed or left-handed?”  “I’m a righty.” She proceeded to arrange the cover of my […]

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Improve Customer Perception by Breaking Down the Fourth Wall

By Bill Greene | Aug 7, 2019 | 0 Comments

There I stood, in naught but a hospital johnny between my boxers and the world at large…for 45 minutes. Picture that, if you will (not the boxers mind you). Now picture one other patient and at least six medical staff walking in and out of the radiology rooms, frequently laughing or talking about the Netflix […]

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How to speak your customers’ language. No, I mean literally.

By Bill Greene | Jul 31, 2019 | 0 Comments

What do you think of when you hear terms like these? Venti 4K LED Curved 3D 3.5 GHz CPU 50 Mbps download/10 Mbps Upload 2.8-liter engine AKC Norwegian Lundehund Force majeure Myocardial Infarction If you said that they were all scientific names, you are partly right. You might have said they were names made for […]

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Tomatoes are squishy, First impressions matter.

By Bill Greene | Jul 24, 2019 | 0 Comments

I hated tomatoes as a kid. I wouldn’t eat them on a salad. I wouldn’t put them on a burger. I wouldn’t eat tomato sauce if it were chunky. Today, I love them, because as an adult my wife seems to have more influence on me than my mother ever did when she tried to […]

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Website “Pepsi-Challenge”

By Bill Greene | Oct 3, 2018 | 0 Comments

If you’ve read my blog before, you have heard me talk about how important it is to be able to express to your potential customers what you do, and why you are better than your competition. (Check out my post on “What’s your superpower?” for a refresher.) I want to share with you an exercise […]

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Don’t give “Our customers come first” just lip-service

By Bill Greene | Sep 10, 2018 | 0 Comments

It’s incredible when you go to hear a speaker or watch a Ted talk and think “That is so right! I have been saying that for ages!” That happened to me last week. I went to Inbound 2018 this year.  It was my fifth one, and while this is not a review of the conference, […]

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What’s your “Super Power”?

By Bill Greene | May 21, 2018 | 0 Comments

I see it all the time. I’ll ask a small (sometimes medium and large as well) businessperson what they do for their customers. The response comes in several different flavors of ambiguous and usually ends up with “Well, we can really do everything…” in said field. In small business marketing, that won’t work. You may […]

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Two lessons from stand-up comedians to help your content writing

By Bill Greene | May 14, 2018 | 0 Comments

Two things I (and my clients) struggle with within the “Content is King” world of marketing is: “Who the heck wants to listen to me anyway?” and “How can I create enough content?  I don’t have enough ideas.” I’m a big fan of stand-up comedy and have met many of them. The need for both quality […]

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