Life in the Bike Lane
Don’t Rent your Marketing from Bike Lane Business Development So many small business owners are afraid to hire marketing people internally. Where do you even start? And is there something wrong with keeping your marketing in the hands of an outside consultant? Not exactly, but there comes a point in time when you need to […]
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The other side of the coin from Shep Hyken file under Sales Aaaaand, with our dissenting opinion on marketing automation, is Mr. Hyken! Shep Hyken has a pretty good post about not overdoing automation, specifically, don’t automate your customer service. He says, “customers are more loyal to the employee-so much so that almost half (48%) […]
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Retargeting doesn’t need to be stalking from HubSpot file under Advertising You’ve heard me say that follow-up is huge for your success. It can be time-consuming, but it is worth it. A way to automate some of your follow-up is with retargeting ads. The key is not to have them be creepy. You know the […]
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Keep your hands on the wheel from DIY Marketers file under Marketing Automation You need to think of marketing automation as cruise control. It takes a little work off your hands, but it does not drive for you! Here is an excellent introduction to Marketing Automation and some of the things you can automate quickly.
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The Key(word)s to Success from Duct Tape Marketing file under Category Keywords, keywords, keywords. These are the things people are typing into Google and are looking for, we all know that, but why do you need to worry about them, you already know what people are looking for for your business. If you know them […]
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Keep the Customer Satisfied from Forbes.com file under Category One of the most significant things you can do to grow your business is to keep customers happy, so they keep paying you. Customer lifetime value can not be underestimated. Forbes has a collection of tips to help solve even the trickiest customer service issues.
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The CRM According to Darwin from HubSpot file under CRM First, do you use a CRM? If not, why not? Large percentages of sales are lost because of a lack of follow-up and organization by the salesperson. If you are using a CRM, are you using it to its full potential? HubSpot says that the […]
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Contacts Solution from HubSpot file under Sales Not those kinds of contacts… More sales are lost from bad contact follow-up than bad salespeople (well, if you don’t follow up, you are a terrible salesperson, but you know what I mean). If you can nail your contact management strategy, you will be far ahead of your […]
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You want to make more money? Take a hike. from Inc.com file under Business Health Seriously, go hiking…or biking, walking, tennis, hit the gym, etc. Studies show that “people who engage in regular exercise (defined by the researchers as three times a week for at least 20 minutes) earn between six and 10 percent more […]
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“Anxiety is nothing but repeatedly re-experiencing failure in advance. What a waste.” – Seth Godin from Copyblogger file under Imposter Syndrome What a great way to look at fear and anxiety. Copyblogger put together a strategy to overcome the fear of failure, or what some people call “Imposter Syndrome”. It’s well worth the 3 minutes it will […]
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