Don’t rent your marketing

By Bill Greene | Mar 31, 2021 | 0 Comments
Marketing Coaching Program

Don’t Rent your Marketing from Bike Lane Business Development So many small business owners are afraid to hire marketing people internally. Where do you even start? And is there something wrong with keeping your marketing in the hands of an outside consultant?  Not exactly, but there comes a point in time when you need to […]

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Bike Lane Necessities

By Bill Greene | May 30, 2020 | 0 Comments

Bike Lane Necessities from HubSpot File under: Customer Service I began my professional career as a customer service rep and it was the best foundation I could have asked for. It has helped me every day of my professional career since. I believe that the best people to do business with have a customer service mindset. […]

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Answer your customers’ problems, not their questions

By Bill Greene | May 28, 2020 | 0 Comments

Answer your customers’ problems, not their questions from Shep Hyken File under: Customer Service Has a salesperson ever answered your question, but didn’t actually tell you what you wanted to know? You are in good company. Shep Hyken talks here about how to give your customers complete answers, not just answers.

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The ‘overlooked underdog’ of pages on your website

By Bill Greene | May 26, 2020 | 0 Comments

The ‘overlooked underdog’ of pages on your website from HubSpot When was the last time you updated your ‘About Us’ page? If you are like most companies, not recently. Your ‘About Us’ page most likely gets more traffic than other pages and tells your brand story. It’s a widely underutilized tool to let people know […]

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Long live the webinar!

By Bill Greene | May 23, 2020 | 0 Comments

Long live the webinar! from HubSpot I usually join a webinar once a week (even before COVID), and I have found many of them incredibly useful. They can be a fantastic tool for lead generation as well as customer service. HubSpot lays out how exactly to set up your webinar as well as a marketing […]

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Video Sells… period.

By Bill Greene | May 21, 2020 | 0 Comments

Video Sells… period. from smallbizsurvival You already know this, but video sells. It’s not hard, don’t overthink it, give it a shot. Chris Brogan at Small Biz Survival has a real quick post about how and why you should invest some time (not dollars) into video.  

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Social Spending

By Bill Greene | May 19, 2020 | 0 Comments

Social Spending from DIY Marketers In the new normal, a lot of customers will be looking to pay without using cash or handing over their debit or credit card. Venmo allows you to take those payments without contact and benefit from social media marketing. That is a big win! DIY Marketers has an excellent post […]

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“Well, Sue, it’s certainly rush hour as we look at the people going to your website” – Traffic Copter Tim

By Bill Greene | May 16, 2020 | 0 Comments

“Well, Sue, it’s certainly rush hour as we look at the people going to your website” – Traffic Copter Tim from HubSpot File under: Website Traffic You may have to take the Bike Lane to your marketing success, but you want that success to look like rush hour on its way to your website.  Depending […]

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I’d like to orda’ a plate of ketchup, to go.

By Bill Greene | May 13, 2020 | 0 Comments

I’d like to orda’ a plate of ketchup, to go. from smallbizsurvival File under: Business Development Speaker, author, consultant (all-around nice guy, you get it) Chris Brogan has a quick piece on how you should ‘use your accent:’ “Small town and local purchases have been on the rise since the start of the COVID-19 pandemic…it’s […]

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Agility🏃 = Post COVID 😷 Marketing

By Bill Greene | May 11, 2020 | 0 Comments

Agility🏃 = Post COVID 😷 Marketing from Entrepreneur Agility does not mean decreased marketing, but different marketing, as Andrew Reid, Founder, and CEO of Rival Technologies writes in Entrepreneur. “In fact, long-term studies show that the right approach during economic uncertainty is to increase – not decrease – your marketing spend. The last thing you […]

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