file under Sales
More sales are lost from bad contact follow-up than bad salespeople (well, if you don’t follow up, you are a terrible salesperson, but you know what I mean). If you can nail your contact management strategy, you will be far ahead of your competitors.
HubSpot has a post on how to nail your contact management strategy, it’s a 4 min read, but the project will take longer to build well.
They say that there are 4 basic components :
Read about how to connect these and build a strategy for success here: