file under Advertising

You’ve heard me say that follow-up is huge for your success. It can be time-consuming, but it is worth it. A way to automate some of your follow-up is with retargeting ads. The key is not to have them be creepy. You know the ones you look at that new golf club or pair of shoes online, and the next thing you know, you get an ad for that exact thing on every webpage visit.

Learning how to use retargeting ads effectively will help put some of your follow-up work on cruise control.

Take a look here:

Photo by Callum Wale on Unsplash