Advertising is where the (bike tire) rubber meets the road
File under Advertising
What your marketing says and whom you are saying it to is critical. Once you determine these things, you have to find a way to get that ‘What’ out to your ‘Who.’ Advertising is an all too essential part of that ‘How,’ especially when you are first starting.
The thing that scares people that are on a tight budget is wasting money. HubSpot has a 10-Step Guide to help you avoid some missteps as you build the ads themselves.