Avoid the Money Pit.
from Larry Kim on LinkedIn
File under: Advertising
The problem with advertising online is that you are afraid of it being a money pit. You aren’t sure that it will be seen by the right people or at the right time in their buying process. Do you have the right audience? Was it too broad, or was it too tight?
Using your CRM data is a great way to make your advertising significantly more effective. Here’s why:
You are confident that these people are interested in your product or service (since you have already had some contact with them because they are in your CRM)
Ideally, you have your data segmented. This allows you to customize an ad that will be more effective for each segment.
You can exclude other segments so that you know that the only people seeing the ad are the people most likely to click on it. This saves advertising costs because your ad is not going to ‘everyone.’
Making advertising more productive and making them less expensive at the same time? That is the perfect combination.
Larry Kim has a great article on how to do this. He has a lot of jargon in there, but I think that if you are new to CRMs or Facebook advertising, you can still work through it because he does a great job with the screenshots to walk you through it ‘Cliffnotes’ style.
Read more here: