Life in the Bike Lane
Video Killed the Radio Star! from HubSpot I’m hoping you got that headline reference. If you didn’t, I’m way more obscure than I ever thought I could be. That was the title of the very first video ever shown on MTV on August 1st, 1981. Video is a fantastic way for your customers to get […]
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Pop-Rocks anyone? from Inc.com File under: Self Improvement I know that I have written job descriptions that have specifically required the ‘Ability to multitask’ in the first few bullet points. After reading this it makes me think I had it all wrong. If doing multiple things at once or switching back and forth from project […]
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It’s like ‘Cruise Control’ for your marketing. from Copyblogger File under: Marketing Tools Growing your business can be a long ride, and sometimes you need to put it on cruise control. That’s what an autoresponder can help you do. It can put an entire conversation with your audience on autopilot. Sonia Simone at Copyblogger (@soniasimone) explains […]
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“Are you a righty or a lefty?” The woman at the counter at Dunkin’s Donuts looked at me expectantly. I had never been asked that when I went for coffee, and it threw me a little off guard. “Huh?” “Are you right-handed or left-handed?” “I’m a righty.” She proceeded to arrange the cover of my […]
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There I stood, in naught but a hospital johnny between my boxers and the world at large…for 45 minutes. Picture that, if you will (not the boxers mind you). Now picture one other patient and at least six medical staff walking in and out of the radiology rooms, frequently laughing or talking about the Netflix […]
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What do you think of when you hear terms like these? Venti 4K LED Curved 3D 3.5 GHz CPU 50 Mbps download/10 Mbps Upload 2.8-liter engine AKC Norwegian Lundehund Force majeure Myocardial Infarction If you said that they were all scientific names, you are partly right. You might have said they were names made for […]
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I hated tomatoes as a kid. I wouldn’t eat them on a salad. I wouldn’t put them on a burger. I wouldn’t eat tomato sauce if it were chunky. Today, I love them, because as an adult my wife seems to have more influence on me than my mother ever did when she tried to […]
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If you’ve read my blog before, you have heard me talk about how important it is to be able to express to your potential customers what you do, and why you are better than your competition. (Check out my post on “What’s your superpower?” for a refresher.) I want to share with you an exercise […]
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It’s incredible when you go to hear a speaker or watch a Ted talk and think “That is so right! I have been saying that for ages!” That happened to me last week. I went to Inbound 2018 this year. It was my fifth one, and while this is not a review of the conference, […]
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I see it all the time. I’ll ask a small (sometimes medium and large as well) businessperson what they do for their customers. The response comes in several different flavors of ambiguous and usually ends up with “Well, we can really do everything…” in said field. In small business marketing, that won’t work. You may […]
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