It's like 'Cruise Control' for your marketing.
File under: Marketing Tools
Growing your business can be a long ride, and sometimes you need to put it on cruise control. That’s what an autoresponder can help you do. It can put an entire conversation with your audience on autopilot.
Sonia Simone at Copyblogger (@soniasimone) explains that “an autoresponder is just a sequence of email marketing messages that gets sent to subscribers in the order and frequency that you decide.”
This allows you to set a sequence of emails to a client that can help you connect to them. It could: explain more about your product or service, provide a series of “how to’s” for new clients, map out a series of steps for onboarding for a new client, or a countless number of other things to grow your business.
Read more at https://www.copyblogger.com/email-autoresponders/