Video Killed the Radio Star!
File under: Marketing Tools
I’m hoping you got that headline reference. If you didn’t, I’m way more obscure than I ever thought I could be. That was the title of the very first video ever shown on MTV on August 1st, 1981.
Video is a fantastic way for your customers to get to know you and to build authentic relationships with them. Video in your email can be problematic, but you can embed a GIF like I did above with your video content to give people a preview to let them decide if they want to click on it.
Dan Pink does this with a ton of success with his weekly “Pink Cast” newsletter. https://www.danpink.com/pinkcast/
HubSpot has a post to walk you through the process HERE: