What Gets Measured, Gets Managed.
from Social Media Examiner
File under Advertising
Facebook ads (and social media as a whole) can provide a solid return on investment for small businesses that are looking to advertise. You can target them very precisely, and you can set the budget reasonably low.
Don’t fall into the trap of not measuring the performance of each ad, though. Social Media Examiner has a useful list of 9 things to measure to monitor the performance of each of your ads.
Read more HERE: