Don't Fish in the Desert
File under: Social Media
You probably fall into one of three general categories. You are one of the following:
- You are an avid social media person
- You have an account but don’t use it much, or
- You are a social media hermit
There are subcategories, of course (I’m talking to you, Facebook Anonymous Members), but three general categories, in my opinion.
If you are looking to do some marketing on social, you need to know which ones your customers are using and why. Just because you are a big fan of Pinterest, for example, doesn’t mean your customers are. They may be, but you should do some research.
HubSpot has a useful post here about who is using which platform to specifically research products.
Take a look here