Agility🏃 = Post COVID 😷 Marketing
File under: Marketing
Agility does not mean decreased marketing, but different marketing, as Andrew Reid, Founder, and CEO of Rival Technologies writes in Entrepreneur.
“In fact, long-term studies show that the right approach during economic uncertainty is to increase — not decrease — your marketing spend. The last thing you want is to be caught flat-footed and find yourself lagging your competitors when the economy revs up again.
He’s right, but it needs to be agile. He says that you should:
- Start with customer empathy
- Tell relevant, authentic stories — and give, give, give
- Be agile for the new normal
It’s a good read, written from a medium to large company perspective but hits all the right notes for small businesses in the Bike Lane.